Zig ZagThe Surprising Path to Greater Creativity

"Often we think that a creative solution will be a single thought that dawns on us in a moment of clarity. To the contrary: studies show it rarely arrives as a single brilliant idea."

Zig Zag Creativity Cards

Zig Zag Creativity Cards
Now Available

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Speaking/Seminars

Keynote Presentations

Dr. Sawyer is a dynamic and experienced speaker, with over ten years of experience delivering inspiring talks to audiences as small as twenty or as large as 5,000. He receives enthusiastic audience feedback. The unique aspect of Sawyer’s talks is that they are grounded in the latest scientific understanding of how people and groups create, innovate, and collaborate.

These presentations are designed for organizations that are interested in enhancing their creative potential; they answer these key questions:

How can each person be more creative?
How can the entire group and organization work together to translate individual creativity into organizational innovation?

Seminars: Creativity, Collaboration

In these extended sessions, Sawyer engages participants in hands-on activities that are fun and engaging learning experiences. Whether two hours or two days, Sawyer keeps the inspiration flowing and everyone engaged. Each seminar is tailored to fit the needs of the organization and audience.

The Jazz Experience

In The Jazz Experience, Sawyer shares the stage with a jazz trio. Sawyer introduces each of the trio’s songs, describing the special balance of planning and improvisation that results in effective creativity. Sawyer then poses provocative questions for the musicians, drawing out their unconscious inspiration and their conscious goals and thoughts. This compelling experience shows how all of us can become more collaborative and more creative.

Dr. Sawyer's speaking engagements are handled by BrightSight Speakers.

Praise for Zig Zag:

“Zig Zag is the most fun and most useful creativity book I have ever read. Keith Sawyer’s gem sweeps you up with a host of great stories, quizzes, exercises, and teaches you one way after the other to be more creative.”

Robert I. Sutton, professor at Stanford University and author of The No Asshole Rule and Good Boss, Bad Boss

"In geometry, the shortest distance between two points is a straight line. But in creative pursuits, Zig Zag shows us, it's anything but. Keith Sawyer is the most creative person writing about creativity I know."

Robert Mankoff, cartoon editor of The New Yorker Magazine and author of The Naked Cartoonist

"Creativity is essential in our journey to the future, and this gem of a book helps each of us on the way."

Tim Brown, CEO of IDEO and author of Change By Design

"Zig Zag reveals the true nature of the creative process: improvisational, surprising, with unexpected twists and turns. The book is filled with hands-on activities that help you manage that process and keep it moving forward to a successful creative outcome."

Josh Linkner, author of Disciplined Dreaming

"Keith Sawyer is the best combination of a brilliant creativity researcher and storyteller around. Here's another awesome book."

Peter Sims, author of Little Bets

“Finally! A creativity advice book that’s grounded in scientific research.”

Mihaly Csikszentmihalyi, professor at Claremont Graduate University and author of Flow: The Psychology of Optimal Experience