Zig ZagThe Surprising Path to Greater Creativity
"Much of what’s been written about creativity until now has romanticized it, invoking the divine Muses or the inner child or the deep subconscious..."
Zig Zag Creativity Cards

Zig Zag Creativity Cards
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The Model's eight steps

4. Play

The creative life is filled with play—the kind of unstructured activity that children engage in for the sheer joy of it. You free your mind for imagination and fantasy, letting your unconscious lead you into uncharted territory. You envision how things might be; you create alternate worlds in your mind.

» Next step: Think


How to Free Your Mind to Imagine Possible Worlds