Zig ZagThe Surprising Path to Greater Creativity
"Much of what’s been written about creativity until now has romanticized it, invoking the divine Muses or the inner child or the deep subconscious..."
Zig Zag Creativity Cards

Zig Zag Creativity Cards
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The Model's eight steps

5. Think

The creative life is filled with new ideas. Your mind tirelessly generates possibilities. You don’t clamp down, because you realize most of these ideas won’t pan out—at least not for the current project. But successful creativity is a numbers game: when you have tons of ideas, some of them are sure to be great.

» Next step: Fuse


How to Have Way More Ideas Than You’ll Ever Need